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Q In contrast to Sears and Macy’s, Target department stores appear to be thriving. Has Target pursued a more appropriate (or correct) strategy than Sears or Macy’s? If yes, what do you believe is the difference between their strategies (why has Target been relatively more successful)? If no, what then, is behind Target’s success? Be specific.

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The marketing strategies of Target department store are perfect. Therefore, this particular organization can survive in this retail industry of the United States. The strategies of this particular retail organization involves the higher quality and tremendous innovative products, exclusive designers, the appearances of the store, and the capabilities of matching the process of the departmental store with the online retailers (Gurun & Butler 2012). The price strategy of this particular organization is suitable according to the target market. On the other hand, it can be stated that in today’s constantly changing retail industry, if the higher management of a particular organization cannot come up with new and innovative strategies and product then it is next to impossible to survive within the industry.